Artificial intelligence technologies participate in the processes of displaying the visual and audio contents through the platforms designated for that. Within the framework of this work, these technologies undertake the presentation process according to certain inferences through their database about the beneficiary, his region, age group or ideological inclinations, according to previously collected data about him, and in this case harm may be a result to the beneficiary due to the presentation of this content in a way that is not commensurate with his desire, that  may cause different and varying harms for him, causing major problems in terms of determining the responsible person, the compensation mechanism, and how the technologies that used in displaying audio-visual contents are basking with the legal personality and hence do their responsibility.