The global crisis is being caused by the COVID-19 epidemic. Developing complete
public-government collaboration is crucial for managing this situation. It is unclear, whether
factors like public protective behavior, government capacity, government legitimacy, and
organization-public relationship influence the effectiveness of crisis management in China.
In addition, it is unknown, nevertheless, whether societal and private variables influence
COVID-19 protective behaviors and how they interact with them. This paper develops a
multiple mediation model to address this problem. Findings indicate that fear and negative
emotions about COVID-19 had a stronger influence on preventive behaviors than age,
educational level, gender, risk communication, and risk perception. In addition, public
protective behavior and government capacity have a higher influence on enhancing efficiency
of crisis management in China. These results show that to effectively prevent and control
COVID-19 among the public, comprehensive intervention programmes for governmental
variables must be linked with individual factors.