Versita

The Possibility of Using Mystery Shopping to Provoke Purchasing Behavior

Israa Nazim Abdel-Zahra ,Atheer Abdel Amir Hassouni
Keywords: mystery shopping, buying behavior ,

Abstract

The current study aimed to shed light on the possibility of using mystery shopping to provoke the purchasing behavior of a sample of customers and persuasive representatives of mobile phone companies and stores in the Middle Euphrates region, consisting of (115) customers and (115) persuasive representatives. The mystery shopping variable includes seven main dimensions (request for information, customer experience, meetings and customer welcome, presentation, customer follow-up activity, customer data protection, and identification of customer needs), while the purchasing behavior variable includes five main dimensions (product feature, brand name). The questionnaire was adopted to collect data related to the study variables, and then analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, simple regression, regression coefficient, and regression coefficient, and the regression coefficient, and the regression coefficient) (Alpha Cronbach, factorial analysis) has been employed. The statistical program (SPSS.V.25) and the program (Amos.V.25.) were also used to analyze the data, and a set of conclusions were reached, the most prominent of which was the existence of a correlation and an effect between the study variables (Mystery Shopping, Purchasing Behavior, inference), building to it, and a set of recommendations were presented, the most important of which were.