The community in the middle of the partisan media industry

Akhmad Yani Surachman ,Gery Aris Marendra ,Sofyan Syah ,Muhammad Bahrul Hayat ,Yudi Permadi
Keywords: Media audience, media industry, partisan mass media ,

Abstract

The economic power possessed by private television owners, followed by their increasing political power, has made the public, especially mass media audiences, in the position of consumers who are powerless over the contents of mass media content. The mass media has become an industry or a business entity that is not concerned with the audience's need for information, education and entertainment. This research uses a descriptive method with a qualitative approach. Reality shows that many mass media are controlled by owners who are partisan political parties. It is difficult to argue with accusations that the media will carry and prioritize the interests of their owners. The media owner has full authority in determining the contents of the media presentation. The media belonging to partisan political parties and even the founders of political parties will present the contents of television programs that are profitable, for example the presidential candidates they run and the legislative candidates who become their cadres. From a journalistic point of view, the contents of such news presentations do not fulfill the principle of covering both sides, or being balanced. Society becomes difficult to avoid the formation of opinions. The formation of public opinion also makes society polarized into entrenches towards certain political forces. Society is unable to think and behave critically in responding to the onslaught of the media. The media is not oriented towards how to educate the nation's children, but rather the mass media becomes a capitalist-oriented industry or solely for profit, both financial, economic and political gains. The media should also think about the interests and rights of the community to obtain quality information, education and entertainment, not just turning society into consumers or commodities.