International trade is an important economic activity, and it involves international entrepreneurs. With international trade, it is hoped that a more orderly world economic balance will be created, thus giving rise to benefits for increasing world welfare through the mechanism of equal distribution of demand and supply of goods and services. In addition, through economic activity in international trade it is also hoped that it will open up very profitable new jobs needed to accommodate the growth of the productive workforce, which in itself will reduce the rate of response. To expedite trading activities, it is necessary to have a very important element, namely the strategy to increase export value. This research focuses on garment exports to Japan. The research on increasing the value of exports was carried out in two stages, namely the first stage to look at the objective conditions of garment export data from 2020 to 2022. The second stage of the research includes planning which begins with the stages according to research procedures, namely: 1) Identification and Preliminary Research Stage; 2) Data Collection Stage; 3) Data Processing Stage; 4) Analysis and Discussion Stage; 5) Conclusion and Suggestion Stage. This study uses the SWOT analysis method as a tool to make it easier to analyze what things affect garment exports to Japan.