Bandung City produces roughly 1600tons per day, and 10% of it is plastic waste. This problem is quite severe for the city's environment; consequently, the government is needed. Thus, through The Environmental dan Sanitary Office (DLHK), the Bandung government develop KangPisMan Program. KangPisMan is the abbreviation of Reduce, Reuse, and Recycle in the local language. This study aims to understand the communication form, media utilization, and communication barriers in socialization and its implementation. It applies descriptive qualitative and interviews with primary sources from the government (DLHK) as data collection. The results show that this program is formed to attract people to reduce waste production. It includes reducing single-use of plastic bags, avoiding using difficult decomposes such as styrofoam, and urging people to bring their cutlery when they dine outside. It also encourages people to separate organic, inorganic, and residual waste on a household scale. Socialization and campaigns have been carried out to various society levels, including government and private offices, communities, and schools/campuses through multiple events and public areas such as car-free days. In addition to campaign events and information delivery, KangPisMan activities are carried out on various media, websites, and social media such as Instagram, Twitter, Facebook, and WhatsApp as an information center. The obstacle that occurs is the people's lack of awareness of the importance of sorting waste.