In today's changing technology, newsrooms in online media are constantly looking for the ideal form of journalism routine. Almost all online media are addicted to using audience metric data in determining their media agenda. This is also the case in Indonesia, which is undergoing a period of press freedom after reformation. The mass media in Indonesia is no longer under the control of the government, but the control of the market due to the increasingly fierce competition in the media industry. This raises concerns about the autonomy of online media newsrooms in Indonesia, which are more in line with market demand by following audience traffic. Meanwhile, the professional role of journalists is needed by the public as a light in the post-truth era. Therefore, this article investigates how journalists in Indonesia online media newsrooms maintain the boundaries of work of journalism in the face of pressure due to media industry competition. This study uses the Boundaries Work of Journalism model from Carlson and uses a qualitative approach by interviewing informants from four online media in Indonesia, Okezone, Detik, Tribunnews and Brillio. This study also observes the news that has been presented by each online media. In conclusion, under pressure from management demands to get traffic, online media editors try to make routines in the newsroom by prioritizing journalistic professionalism. Among them by prioritizing the discipline of verification in making news.