This investigation arises from identifying a problem within the territory of the Tena canton, located in the north of the Ecuadorian Amazon, a biodiverse area at a natural and cultural level but that suffers from a waste of tourist attractions, especially in the Santa Rosa sector, which worsens due to the absence of adequate infrastructure, affecting the well-being of its inhabitants, who would imminently benefit from the rescue of their culture and the generation of income from ecotourism. For this reason, this project proposes the determination of the tourist potential of the study territory, to then characterize a market study, then carrying out the technical design of the ecotourism center for recreational purposes supported by a legal, administrative, environmental study and landing on the economic and financing of the project as a local business alternative, highlighting local cultural practices, a quality service and at the same time helping to educate about the importance of preserving and safeguarding the natural environment [1].