This study aims to investigate the motivation of Muslim consumers to boycott the products of companies whose policies support LGBT legality. The act of boycotting products is becoming increasingly common among Muslim consumers if the global company's policies are contrary to the Islamic values ​​of acknowledging the existence of the LGBT community. Social dilemma theory becomes a framework to solve this problem. An empirical study using an online questionnaire instrument for data collection. A total of 339 respondents from among students in one big city participated in this study. SEM-PLS becomes an analytical tool to identify the important motivations of Muslim consumers to boycott the products of companies whose policies are pro-LGBT. The findings of this study indicate that Muslim consumers are boycotting the products of global companies whose policies are pro-LGBT because of the encouragement of perceived efficacy and expectation of overall participation through the likelihood of boycott success. Academic and managerial implications are also discussed in this paper as a follow-up to this research.