The scientific article carried out a content analysis of the concept of "digitalization", identified a number of approaches to its definition, and formulated its own vision of its content. New forms of atypical and borrowed labor, determined by the dynamic processes of digitization of the modern economy and the world labor market, have been revealed. The expediency of carrying out the relevant reform, which should ensure the representation of existing labor relations, provide opportunities for the further development of non-typical forms of employment –outsourcing, outstaffing and crowdsourcing – is substantiated. In particular, arguments are given regarding the normalization of non-typical forms of employment in labor legislation, the definition of rights and obligations when concluding relevant types of contracts, the establishment of provisions for protection and social guarantees for employees involved in employment relationships in this format. A conclusion was made about the expediency of developing an effective sectoral mechanism for ensuring the labor rights, freedoms and interests of employers and subjects involved in the process of performing works, providing relevant services, etc.