A Study on Counterfeit Brands in Relation with Consumer Attitude with Special Reference to Fashion Industry

Abstract

Counterfeiting may be a global international phenomenon that is steadily growing because of globalization. Furthermore, exchanges between various countries and cultures are promoted.In other words, the very fact that products with lower quality or value are similar to genuine ones also entails brand piracy and imitation of the logos and even packages of brands. These goods are generally unlawfully placed on the market without charging government taxes. China and Turkey are accused of manufacturing , distributing and hitting brand shares of those products to nations.Counterfeits of designer merchandise still be made and sold throughout the world causing drastic social and economic outcomes everywhere. Despite the illegality of producing and distributing counterfeit goods, this business has far-reaching effects that society isn't generally aware of. the target of the paper is to explore the counterfeit markets in India in order to study the counterfeit consumption behaviour. The creation of the same replica of the first version was also liable for the proliferation of such goods on the market. the most aim of the paper is to combat the counterfeit goods/products in india. Total of 200 responses were collected. inquiry conducted and convenient sampling methods used. SPSS software wont to interpret the data into graphical representation. The research implemented quantitative methodology, and results found an immediate relationship between branding, counterfeiting, and brand image. Findings resulted that folks are not aware about the counterfeit products being manufactured and sold , therefore widespread awareness must be made so as to combat counterfeits problems.