Public Opinion on the Market for Pet Dogs in Chennai

Abstract

Dogs have played an integral role in society since ancient times however,colonisation combined with globalisation has provided easy access to buying foreign pedigree dogs that are not accustomed to living in Indian climatic conditions. This increasing obsession over foreign pedigree dogs has given rise to a highly unregulated and cruel pet trade market.This research aims to identify the consumer opinion on the market for pet dogs in Chennai and it aims to find out what proportion of the dogs that were bought were obtained from licensed breeders. Secondary data from literature review  and primary data from 234 samples collected through questionnaires has been utilised to conduct this research. The study has concluded that there is a positive shift in consumer preferences, many prefer indian mongrels over foreign pedigree breeds however, consumers awareness about a breeder license is still low leading to many backyard breeders thriving without facing repercussions.