A Study on Impact of GST in Media in India with Special References to Chennai

Abstract

India's media business is noted for its rapid expansion. India is the world's fifth-largest media market. Smart-phone penetration and the Digital India project have sparked a surge in activity in the digital sector. While the industry's growth increased is excellent, it faces a number of problems. From a tax standpoint, this study examines the fundamental issues that the Indian media sector faces. The overall tax burden on customers will be reduced, and any local body tax or state-level tax will now be available as a credit, lowering overall production and sales costs. These charges will now be available in the output for set off/compensation.  The main aim of the research is to know about the causes which lead to a great impact of GST in the media and  to know whether People in India are aware of the Goods and services tax levied on the media profession. To analyse, governments are taking proper measures to improve previous and existing processes regarding GST on media and to create an impact of the steps taken by the government regarding the impacts of GST in media. Spreading awareness among the people about the impacts of GST in the media. The method of research has followed empirical research with a convenient sampling method. The sample size covered by the researcher is 200. The result of the research is that people were aware of measures taken by the government regarding the GST on media and most of the people are not aware of such outdoor GST in India.