The Role of Adat Village in Bali Tourism Management During the Covid-19 Pandemic

10.2478/bjlp-2022-002120

Abstract

Bali Tourism is an icon of Indonesian tourism that has been known all over the world. The role of Adat Village in the development and management of tourism in Bali is very important. It always develops and follows the trend as a dynamic aspect. In handling Covid-19, Bali has assigned Adat Village as a complement to Bali’s scheme against Covid-19 to carry out the continuity of tourism. In order to support the objective of Adat Village, some public policies are needed as government medium in meeting the needs of the community. Based on the abovementioned, there are two issues shall be examined, namely: 1) Why do Adat Village play an important role in tourism management in Bali? and 2) What is the role of Adat Village in managing tourism in Bali during the Covid-19 pandemic? It was normative legal research using statutory approach and conceptual approach. The results show that tourism administration must refer to administrative standards that emphasize the values of togetherness in nature, communication and social values. The key to traditional villages in tourism management during the Covid-19 pandemic is the effort to restore tourism, namely the flexibility of Adat Villages to build access and communication with business actors and the tourism industry with the government.