Post Covid Challenges and Coping Strategies for the Retail Industry in India: An Empirical Study

10.2478/bjlp-2022-002119

Abstract

Coronavirus pandemic has forced the whole world to go under the grip of isolation orders. The retail industries are unfavorably impacted by Covid-19. Retail stores selling fundamental commodities have seen the demand for the items exceeding the supply due to the lack of manpower. The closing down of shops or shopping centers that don't sell needed products has delivered degrowth in income and a significant decrease in employment. Retailers working in sections like clothing, beauty, high-quality products, and home improvement confronted various difficulties due to the closing down of stores, workplaces, & manufacturing industries across the world to deal with the spread of Covid. Getting the better of this pandemic emergency and its outcome is basic as of now. The business world requirements to do what needs to be done of Covid disaster and should grasp it utilizing appropriate business techniques. This paper focuses on Covid challenges and survival methods for the retail business in India.