Estimating the impact of the Corona pandemic on changing consumer behavior towards healthy food products and green products, an applied study in Majmaah City 2022

10.2478/bjlp-2022-002058

Abstract

This study aimed to find out the impact of the Corona pandemic on changing consumer behavior toward healthy food products and the extent of their preference for green products, as well as understand the relative importance of achieving this effect considering the demographic factors of consumers. And its connection to the change in the consumer’s purchasing behavior in light of the Corona pandemic. The most important finding of the study is that there is a statistically significant relationship between the Corona pandemic and the consumer’s purchase decision for healthy food products and for green products. The study also demonstrated the effect of the main variables, except for the social status variable, on the purchase of healthy food products and green products.