Strategic Management In The Cultivated Fisheries Management Program At The Marine And Fisheries Office Of Pangkep Regency

Abstract

This research aims to analyze strategic management in the aquaculture management program at the Maritime and Fisheries Service of Pangkep Regency based on the approach by Wheelen et al. (2018) by analyzing four basic elements in strategic management, namely environmental observation, strategy formulation, strategy implementation, evaluation and control. The type of research used is exploratory qualitative, namely to analyze and explore in depth related to a phenomenon that occurs in the research. Data collection techniques are observation, in-depth interviews, and documentation. The research results show that strategic management in the aquaculture management program at the Maritime and Fisheries Service of Pangkep Regency uses four basic elements proposed by Wheelen et al. (2018), namely 1)

Environmental observation which includes the external environment and the internal environment. 2) Formulation of strategies which include mission, objectives, strategies and policies. 3) Implementation of strategies which include programs, budgets and procedures. 4) Evaluation and control covering performance. The research results show that in the environmental observation element, the external environment has been implemented optimally, but the internal environment has not been optimal which is supported by limited resources. In the strategy formulation element; goals, strategies and policies have been implemented optimally, but the implementation of the mission has not been optimal, as can be seen from the weak involvement of the community. In the strategy implementation element, procedures have been implemented optimally, but not in the implementation of programs and budgets which are still not optimal. In the evaluation and control elements, implementation has not been optimal, as can be seen from the failure to achieve the program objectives, namely the decline in the productivity of aquaculture products.