Mandalika is one of the regions in Indonesia with development potential for the
tourism sector. Which is done by presenting the charm of nature since it features maritime
tourism with the beautiful beaches and underwater charm. However, the activities of the
sports sector in Mandalika have not experienced any growth. Data collection techniques were
done by observations, interviews and documentation. The data obtained were analyzed
qualitatively. The findings of this study reveal that the sports sector has not developed. The
infrastructure and facilities are in good condition. Cooperation has not been well established
between tourism entrepreneurs and the tourism office. Natural resources, such as Mandalika
SEZ, have the ability to carry out entrepreneurial development. In addition, it can be
concluded that SEZ Mandalika has the potential to grow sports tourism industries related to
running, cycling, boating, diving, snorkeling, running, swimming, camping, climbing,
camping, exploring, cycling in the water, flying fox and sport events In order to develop
entrepreneurship by creating business opportunities in the tourism sector, it is
recommended that all stakeholders in the tourism sector continuously collaborate, improve
communication, and continuously work together.